Evaluation Question 2 - Jacqueline

How effective is the combination of your main product ancillary texts?

The main product and the ancillary text work well together because we ensured to keep the theme consistent throughout the Website, Double Page Spread and the Newspaper Advertisement. The purpose of in cooperating marketing and branding contributes in the combination being well suited as it highlighted what we needed to consider during the production of the main products. For instance the target audience research showed us the type of people we are making for which is important as it indicates the type of colours, fonts, images and genre we must include; such as the yellow and black colour scheme was being passed through the different products. With this we used these features and put them through into the main product and showed these characteristics within the text. The graffiti and bold type of text used on the main website gives evidence to this as it is reflective of the urban, young and vibrant personalities of our target audience. Therefore we showed these elements throughout the main products. In addition to this, we used marketing to analyse and investigate what is already on the market. By doing this we collected the main conventions and tried to consistently demonstrate them through the three main products. For example our market research showed us that products by the same company tend use similar models or pictures of similar natures as the main image to show continuity. This is represented in our products as we used striking images throughout especially in the newspaper advert. Also the model used on the double page spread is also shown on the website which allows the reader to feel a sense of recognition between the products.

With reference to branding, we placed the logo of the music channel which is the name of the company in a particular font, on all of the items. We also used the same colour of the logo on all the products to show cohesion. This indicates that the combination of the main products is effective as there is a clear flow shown within the products which will not confuse the reader. When looking at the construction of the products, they really highlight our consideration of the target audience. This is because our target audience questionnaire highlighted that young people preferred products that were predominantly picture based. With this in mind, all three of our products consisted of main images that filled most of the space of the pages. By doing this this it will attract them more.